Bikini competition was created as a category with much less emphasis on muscularity to accommodate even more women into the world of physique competitions and IFBB recognised bikini competition as an independent competition category on 7 November 2010. Rapidly growing, bikini category looks for lean and firm physique and "competitors are scored on proportion, symmetry, balance, shape and skin tone ". Women that are not willing to be as muscular as bodybuilders can still participate in bikini competition. The tan that they have is also a point that should be taken into consideration when it comes to participating at a bikini competition.  The first Bikini Olympia was introduced in 2010.
For several years in the mid-1980s, NBC broadcast coverage of the Ms. Olympia contest on their Sportsworld program. The taped footage was telecast months after the contest, and was usually used as secondary material to fill out programs featuring events such as boxing. Typically, the broadcasts included only the top several women. Nevertheless, Rachel McLish and some of her leading competitors were receiving national TV coverage. McLish authored two New York Times best-selling books - "Flex Appeal" (1984) and "Perfect Parts" (1987) – and was also starring in action films. The popularity was growing and women were being empowered and inspired to train. In 1983, the top prize money for the women bodybuilding was $50,000, equal to that of male bodybuilding.