In 2010, MTV received criticism from Italian American organizations for the way in which they marketed the show, as it liberally used the word Guido to describe the cast members.  The term "guido" is generally regarded as an ethnic slur when referring to Italians and Italian Americans. One promotion stated that the show was to follow, "eight of the hottest, tannest, craziest Guidos",  while yet another advertisement stated, "[the show] exposes one of the tri-state area's most misunderstood species ... the GUIDO. Yes, they really do exist! Our Guidos and Guidettes will move into the ultimate beach house rental and indulge in everything the Seaside Heights, New Jersey scene has to offer."